Department of International Trade Promotion
Ministry of Commerce Thailand
563 Nonthaburi Road
Tel. +66 2507 7999
Trade Fairs in Thailand 2017:
THAIFEX-World of Food Asia 2017
TRADE: June 31 – 2, 2017
BANGKOK RHVAC 2017
TRADE: September 7 – 9, 2017
Bangkok Electric & Electronics 2017
TRADE: September 7 – 9, 2017
The Department of International Trade Promotion (DITP) was established under the Ministry of Commerce, Royal Thai Government, to assist in building the competitiveness of Thai manufacturers and exporters to fulfill their potentials. The organization has officially changed its logo and name from the Department of Export Promotion (DEP) to the Department of International Trade Promotion (DITP) on January 4, 2012. With more challenges and opportunities within the new world economy, the DITP aims to provide fast, reliable and efficient services. (www.thaitrade.com/page/trade-with-thailand-begins-at-ditp)
The Office of Commercial Affairs, Royal Thai Embassy, London is an overseas office under the Department of International Trade Promotion, Ministry of Commerce. Its main responsibilities are to provide support and assistance to enhance the market possibilities of Thai products in the UK. We also actively promote positive representations of Thai products and services, including the promotion of Thailand as the South East Asian Centre of production, trade and international exhibition services.
Roles and Responsibilities
The Office of Commercial Affairs plays a major role in coordinating trade and investment matters to support Thai exporters and companies doing trade and business overseas. There are three main responsibilities which consist of trade regime, trade promotion, and trade service.
Trade regime is principally responsible for trade laws and regulations, trade awareness and trade disputes.
Trade promotion is mainly on market research for Thai products and trade promotion activities such as promoting trade fairs in Thailand, arranging trade missions and organising joint promotions including trade visits to increase business opportunities and expand the market for Thai products.
Trade service is concerned with trade enquiries, trade Information services, and trade service facilitations.
Thai Select Activities in the UK:
The Department of International Trade Promotion, Ministry of Commerce, Royal Thai Government has a policy to promote “Kitchen of the World” , which aims to promote and raise awareness of the Thai Select Brand and Thai Select Restaurants around the world. Thai Select is a seal of approval granted to Thai restaurants overseas that serve authentic Thai food, and processed Thai food products. The objective is to increase the recognition of quality Thai restaurants and processed Thai food products as well as to encourage Thai restaurateurs and food producers to raise their quality while maintaining authenticity.
In 2016, the Office of Commercial Affairs, Royal Thai Embassy on behalf of the Department of International Trade Promotion has been promoting the Thai Select campaign in the UK through activities and advertising.
Thailand Trust Mark – Adventures in Thai Fruit:
The Department of International Trade Promotion (DITP), Ministry of Commerce, Royal Thai Government has a policy to promote “Thailand Trust Mark”, which is a symbol of excellence and trusted quality that was established to add distinctive value to Thai Products and services that are made in Thailand. Thailand Trust Mark (TTM) gives your trusted quality. It gives assurance that Thai products and services with the TTM symbol offer world – class excellence including social and environmental responsibility.
In 2016, the Office of Commercial Affairs, Royal Thai Embassy, London on behalf of the Department of International Trade Promotion, Ministry of Commerce has collaborated with Marks & Spencer (M&S) and Adventures in Fruit to promote the Thailand Trust Mark (TTM) and all Thai fruit that has been awarded this prestigious recognition. TTM is a symbol of excellence and trusted quality that was established to add distinctive value to Thai products and services. It is important for the public to understand what the TTM is and why it matters, helping them to search for this label as they make informed decisions about shopping for Thai fruit. Our aim was to increase awareness and interest in Thai fruit and TTM. For customers, TTM offers the best choice of quality Thai products and services, making it a more convenient and worthwhile shopping experience. For manufacturers, TTM brings more exposure to the global market in less time and helps earn trust. Moreover, the exclusivity of TTM raises the bar and encourages the industry to strive for excellence.
1. Adventures in Thai Fruit at BBC Good Food Show Summer in the City 2016
This took place on 20th – 22nd May at Excel London. It is one of the main food events in the UK and this year attracted over 18,000 visitors. The BBC events are very high profile and include celebrity chefs and foodies from all over the UK.
The aim of the event as a whole was to generate consumer knowledge for the Thailand Trust Mark and showcase the best in Thai fruit. Adventures in Thai Fruit had a 3m x 3m stand to give information on Thailand Trust Mark, sample and demonstrate how to prepare Thai fruit such as Nam Dok Mai Mango, Mahachanok Mango, Coconut, Lychee, Rambutan and Mangosteen and also display TTM canned fruit products over 20 varieties. In addition, we sponsored the VIP Lounge and run 30 minute demonstrations to the VIP audience each day. Stuart Buchanan from Blue River and Supawadee Yamgamol Ministry (Commerce) presented these demonstrations how to prepare Thai Fruit and the importance of the TTM.
The response was overwhelmingly positive, with thousands of people sampling all of the Thai fruit. Thai young coconut was the item most visitors were aware of. Mangosteen, Nam Dok Mai and Mahachanok mangoes were also really popular with many people saying it was the nicest mango they had ever tasted.
2. Adventures in Thailand Event
This ‘Adventures in Thai Fruit’ event took place on the 13th June 2016 at Perseverance Works Studio in Shoreditch, London.
This event showcased the TTM and Thai fruit in a memorable way to an audience that consisted of journalists, bloggers and guests of The Office of Commercial Affairs for the Royal Thai Embassy, to encourage conversation, social media and online sharing.
The opening remarks was giving by Minister Nadhavathnak Krishnamra, and followed by a welcoming speech and an introduction to TTM from Ms. Supawadee Yamgamol, Minister (Commercial).
Stuart Buchanan from Blue River introduced the fruit supplied for the evening and gave a demonstration of how it can be prepared.
Cooking demonstration by Sebby Holmes (Farang London).
Sebby also created canapé’s using Thai fruits and herbs such as Massaman Curry of Jackfruit, Mangosteen Miang and Sour Fruits Salad and served to all to guests.
Thai Fruit and TTM canned fruit products were displayed such as Nam Dok Mai Mango, Mahachanok Mango, Coconut, Lychee, Rambutan and Mangosteen.
3. Adventures in Thailand – Bloggers Competitions
This competition ran was open to bloggers and people who photograph food on Instagram. Entrants needed to purchase Thai fruit from M&S and take creative and beautiful photographs of it and post it to Instagram using the tags @AdventuresInFruit, #MyThaiAdventure and #AdventuresInFruit. Entrants were also required to complete the following sentence: ‘I deserve to go to Thailand because…’ First prize was a week in Thailand.
This competition attracted interest in Adventures in Thai Fruit, whilst generating online conversation surrounding the fruit.
The winner of the trip to Thailand was Rachel Evans, owner of the food and lifestyle blog HealthyandPsyched. The blog is gathering a large following and is also on Facebook, Twitter, Instagram and Pinterest with over 6,000 followers.
The winner and partner visited Thailand during 25th June and 3rd July 2016. They travelled to TTM fruit farms (Blue River Products Limited) in Kanchanaburi and Samut Songkhram Produce to see where Nam Hom Coconut and Nam Dok Mai and Mahachanok mangoes grow. Soonthorn were given a tour of the farm and pack house. He also explained the importance of TTM and how to grow the best quality fruit.
The winner arranged the fruit to make the most beautiful displays and photographed and shared her experiences on Instragram and Twitter.
Launch of the Thai-UK Business Leadership Council
On 12 July 2016, the UK Prime Minister’s Trade Envoy to Thailand, Mr. Mark Garnier MP, and the Thai Prime Minister’s Special Envoy, Mr. Virasakdi Futrakul, have announced the launch of the Thai-UK Business Leadership Council at Lancaster House, London, in the presence of Thai Deputy Prime Minister Mr. Prawit Wongsuwan, Thai Deputy Minister for Commerce Mr. Suwit Maesincee, and leading Thai and British company executives.
The purpose of the Council is to look for creative ways to encourage Thai and British businesses to build new and innovative partnerships, as well as encourage the governments of both countries to foster trade and investment in both markets.
These objectives include:
- To promote actively trade and investment opportunities between the two countries
- To advise and support both governments to create a business environment that helps companies to trade and invest, and that nurtures entrepreneurial endeavour
- To help identify potential business opportunities and partnerships in both countries, as well as to help identify business opportunities and other co-investment opportunities in third countries and multilateral business projects
- To encourage governments and businesses to create a culture that rewards innovation, creativity and experimentation